Modern Art’s Close Encounter with Pop Culture
What is the relationship between art and pop culture? Do they criticize and contradict with each other?Or do they reconcile and even merge with each other? In fact, this is an unavoidable issue during the development course of contemporary art. It has arisen since the latter half of 20th century when modern art grew out of the art “container” in traditional sense and gradually made its way into daily life. In this circumstance, art inevitably enters close encounter with the living space of pop culture. What has been brought about when the encounter occurred? Through their works, many contemporary artists express their views on this issue. This is also what the exhibition “Reproducer: Liu Qingyuan + Sub-Condition” is concerned with, which provokes thinking over the following questions: should artists produce and exhibit their works via the platform of pop culture and in a commercial way? How could artists utilize such mediums? What are the positions of and relationship between artists and the public during such interaction? Will the value of artwork be consumed or appreciate in such process?
It is common knowledge and rather obvious that contemporary art and pop culture have been influencing and mixing up with each other with ever stronger momentum. Generally speaking, such phenomenon is caused by the following factors: first of all, pop culture is an unavoidable existence in the field of the contemporary social culture, especially in urban culture. Elements of pop culture are always employed by artists who attempt to present the modern social life in a critical, ironical or neutral way. But their standpoint and intention of choosing the visual resources are different from that of the mass media and the public. However, no matter what “identity” the pop culture assume when entering the modern artistic space -- being the objective of presentation, critique or ridicule, the information carried by it takes a significant position in modern art, which also leads to the change of modern art. Secondly, as modern art grew out of the art “container”, it also went beyond museum exhibition; when art gradually became part of people’s daily life, the powerful propagation platform for pop culture also became a natural choice for artists to exhibit their works. Many artists used such exhibition medium to confront the aggressive and vulgarized pop culture by highlighting contradicting values and ideology, which resulted in the infiltration of modern art into pop culture. Thirdly, the development of art has actually helped shape the public in an imperceptible way ever since the 20th century. Starting from “rebellion” and encouraging experiments and innovations, contemporary art has become the main stream. Meanwhile experiments in the cultural and artistic fields as well as rules of innovation games also influenced the public’s values. “Infinite Creativity” has become a prevailing slogan and cultural criterion in the pop culture. The information explosion ignited by mass media helps shorten the cycle of aesthetic weariness. As a result, producers of pop culture, pressured by the short demand cycle, opt to selectively absorb elements from the relatively vigorous contemporary art to stimulate their imagination and continuously renew their products in order to draw audience’s attention. Today the phenomenon has become universal. Of course, such absorption tends to be superficial, visualized and with fashionable features. Nevertheless, it has contributed to the promotion of modern art. Finally, modern art cannot just cut its economic link with commercial society and it needs to be commercialized in one way or the other in order to survive. Its difference from pop culture can be compared to the distinction between “unique products” and “batch products”, just as Suzan Sontag pointed out.
It is out of question that the mutual infiltration and mixing up of modern art and pop culture has become one of the most significant phenomena in the contemporary cultural fields. But it is still too early to say the two have merged into one. The relationship between them can be compared to two electrical wires intertwined with each other against the common backdrop of contemporary society. They are connected with each other while have respective paths of development. During the process, artists do not lose their identity as social elites. With their ideological content and artistic concept, they occupied the peak of cultural field and contend with culture industry and pop culture, which are built up in an industrialized model. In an era of mass reproduction by machines, works by serious artists are undoubtedly of special value, because it is endowed with the artist’s unique character and philosophy with which pop culture cannot compare. Moreover, it is no doubt that the infiltration and expansion of modern art into the field of pop culture has enhanced its popularity. However, such fusion poses another issue that we should be concerned with: the artistic and social value of artistic works should not be judged by its superficial form, but by the ideological features hidden behind.
“Reproducer: Liu Qingyuan+ Sub-Condition” also touches the relationship with pop culture. The biggest attraction of the exhibition is that it comes from the joint effort of three parties: artist Liu Qingyuan use it as platform to exhibit his works; “Sub-Condition Studio” from Beijing offers their help in respect of artistic design, multimedia and network technology; Fei Gallery provides the exhibition space and establishes a concept shop “Fei Boutique” to sell a variety of daily articles printed with Liu Qingyuan’s works on a long-term basis. The exhibition features the application of modern reproduction and propagation technologies, multilateral cooperation, communication and interaction. It helps us understand contemporary culture from a new angle: how the application of modern reproduction technology and “mass reproduction” make it possible to reproduce and spread “artistic image” against the background of overflowing pop culture. It is common knowledge that the development of modern image, image reproduction and propagation technology in the 20th century, especially the latter half of 20th century, has led to the mass reproduction of images and wide spread of replicated images. It is also the direct cause for pop culture to be seen everywhere. Artists have different responses to such phenomenon. Some are concerned and attempt to present it. Some reject and abstain from it. Some criticize it and some counterattack. Among the first group, Andy Warhol is their representative, who extracted popular images from the social background and adapted “mass reproduction” to present the characteristic of contemporary culture. The second group adopts ways like installation and behavioral art to emphasize scene feeling and to show their spurn at the over-reproduction of images that caused loss of artistic feeling. The third group use the mass media to spread philosophies contradicting pop culture so as to stimulate the thinking and imagination of the public, which can be taken as artists’ counterattack to the fast growing pop culture. The exhibition “Reproducer: Liu Qingyuan+ Sub-Condition” belongs to the third. The exhibition begins with the artist’s serious work. Then, aided by the platform of pop culture propagation (i.e., modern reproduction technology and network) and images printed on the daily articles, the artist intends to promote various artistic images in the pop cultural field, which reflects his individual mentality and thoughts about the society. It can be regarded as an initiative displacement and infiltration between modern artistic images and popular cultural field. It inspires us to further explore the issue: Is it the privilege of popular cultural fields to apply the modern reproduction and transimmion technology? Who else could be the reproducer? Should the artist put himself in the position of a reproducer?
To answer the above question, a careful observation of Liu Qingyuan’s works is needed. Liu Qingyuan has chosen monochrome woodcut as a medium for his artistic creation, which, as a visual form that can be traced back in history, now stands a certain distance from the contemporary society. He succeeds in establishing a distinct individual artistic brand against urban pop culture background through a series of images that reflects his personal experiences, various modern social phenomena and cultural issues, and in particular his critical thoughts about the urban pop culture issues. The exhibition “Reproducer: Liu Qingyuan+ Sub-Condition” further indicates that, given Liu Qingyuan is a young artist living in the urban environment, his choice of woodcut must be the result of deep reflection. The historical information carried by woodcut distinguishes it from other kinds of mediums. Furthermore, since it features emphasis on reproduction and propagation by nature, there had been a time when woodcut played a great part in the daily life of Chinese masses and had fulfilled the demand for various social images in the society before the age of mechanical reproduction arrived. In general, woodcut belongs to the mass culture; while in certain periods of history, it also appeared as elite art, particularly those created for artistic purpose. For example, woodcut both by German expressionism artists and Chinese Left-wing Woodcut Movement shared the characteristics of elite art in the former half of 20th century. Liu Qingyuan emphasizes in his exhibition the connection between woodcut and Chinese native culture, woodcut’s reproduction and propagation features, and its elite side. It is a matter of fact that given the changing social environment, more and more mediums available for artistic expression have emerged and an age of pluralism in art has arrived. As a result monochrome woodcut as an artistic form as faded out from the perspective of the public. But this almost forgotten medium endows the artists with a right to examine various issues of modern society and to illustrate his personal experiences in a distance from the society. Meanwhile, such sense of distance to some degree helps distinguish Liu Qingyuan’s artistic images from pop cultural images and therefore retains the unique artistic feature of woodcut and signature of the artist’s individual mentality. The confluence of “reproduction” in history and mass reproduction in modern society shows the artists’ unique interpretation of contemporary art. By means of network platform, the communication between the artist and audiences is undoubtedly more open. Moreover, by printing on all kinds of daily articles, it helps spread his artworks to every corner of life, which is also similar to what happened in Chinese contemporary history when woodcut made its way into people’s daily life and stimulated people’s thinking. It is an attempt and a new way to interpret “art reproduction” against the urban cultural background. I’m sure that when these reproduced images appear in daily life, they will certainly speak in voices different from pop culture.
In a word, the exhibition “Reproducer: Liu Qingyuan+ Sub-Condition” explores issues including re-examination of reproduction’s impact on art and how to apply mass media to reinforce the propagation of art. During this process, the value of art should not depreciate; instead its interaction and infiltration with the public would be strengthened. Perhaps reproduction is not an entirely bad thing for art. Obliviously, in the contemporary social environment, artists don’t have to throw away their right to public space with both hands to pop culture in order to defend their identity as social elites. In other words, “artistic reproduction” is far more valuable than “vulgar reproduction”. Whether this is true or not, perhaps we will see after the exhibition.
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